Back until 2005 there was no need to do anything else. Whoever dominated Google, beat the competition. SEO was the end all be all to advertising online and even though Google Adwords represented a quick alternative for those not interested in organic rankings, the art of having a website stay up there for targeted keyterms ensured long term success and positive branding.

Since then we have seen the birth of major social networks such as Facebook and Twitter and unlike MySpace which was short lived, the internet community has since shifted to outlets where they can not just read other people's writings, but interact as they wish.

So how has SEO diminished?

It has