Some say time is running out for traditional radio stations. Between internet broadcasting and television, radio stations have their fair share of competition. Still, few would deny listening to the radio during long commutes or tuning in to local stations during emergencies. Part of the reason this relic of mass communication continues to succeed is the inherent need for a broad, easily accessible alert system. Creative advertising strategies also play a role. Radio stations know a golden rule of marketing and, despite the fact that the service is intrinsically valuable, put themselves in the public eye at every opportunity. To make themselves known, they often host spin to win campaigns and make very visible donations to local charities.

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