Many get confused on the differences between marketing strategy and strategic marketing when it comes to developing their marketing plan. There are differences in these 2 subject and it is important that you understand there differences to help keep you on the right path.

Having a good solid strategy will help you greatly in your business but also realize that it is not set in stone. You can always tweak it as you go about doing your everyday business task. Sometime you may find a new useful site or a new tool that was just released that can help you.

This is why your marketing strategy can and should be tweaked as you go. You do need to have something solid to start of with though. So having your strategy and marketing plan both solid from the very start will give you a great advantage over your competition.

You can think of it like this...

Once there was a man that built his house on a solid rock foundation, he used quality materials and made sure everything was built...